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Agent Resources / Online Marketing Guide / Social Media Guide

We get it – figuring out what to post on social media can be overwhelming. So we’ve taken the hard part out of the equation for you. Our industry-related posts cover a wide range of topics from product-specific information to wishing your followers a happy Father’s Day. With our many professionally designed and compliance-approved social media posts, you can lean on us to help your audience connect with you and realize the importance of insurance.

Why should you use social media?

Everyone from Baby Boomers to Millennials enjoys feeling connected and in-the-know. Social media platforms such as Facebook can be a great way to build your online brand and your client relationships.

Just like networking in person, authenticity is key when using social media. Genuine connections stand out from the static. The power of social media lies in its ability to level the playing field – a small business owner in Idaho has the same opportunity to post on Facebook as a Silicon Valley tycoon.

 

Myths, Busted

Being on social media is unprofessional

Almost every business has a social media presence because in today’s market, consumers expect it. It is a way for them to research you and it gives you credibility as a professional. It also allows you to reach a broader audience more frequently with less work.

My audience isn’t on social media

A 2019 Pew Research study found that roughly two-thirds of U.S. adults (69 percent) now report that they are Facebook users, and roughly three-quarters of Facebook users visit the social media site at least once a day. 68 percent of U.S. 50 to 64 year-olds and 84 percent of 25 to 29 year-olds report using the Facebook platform or messaging app.*

*Pew Research Center, April 2019. "Share of U.S. adults using social media, including Facebook, is mostly unchanged since 2018."

Social media is a fad – it will go away

Social media is generally integrated into the average person's daily life, and is a method of networking - just like email. Try to imagine your business today without the capability to email anyone. Like email, social media can help you build connections and grow your audience.

Roughly two-thirds of U.S. adults (69%) now report that they are Facebook users*

 

*Pew Research Center, April 2019. "Share of U.S. adults using social media, including Facebook, is mostly unchanged since 2018."