Being on social media is unprofessional
Almost every business has a social media presence because in today’s market, consumers expect it. It is a way for them to research you and it gives you credibility as a professional. It also allows you to reach a broader audience more frequently with less work.
My audience isn’t on social media
A 2019 Pew Research study found that roughly two-thirds of U.S. adults (69 percent) now report that they are Facebook users, and roughly three-quarters of Facebook users visit the social media site at least once a day. 68 percent of U.S. 50 to 64 year-olds and 84 percent of 25 to 29 year-olds report using the Facebook platform or messaging app.*
*Pew Research Center, April 2019. "Share of U.S. adults using social media, including Facebook, is mostly unchanged since 2018."
Social media is a fad – it will go away
Social media is generally integrated into the average person's daily life, and is a method of networking - just like email. Try to imagine your business today without the capability to email anyone. Like email, social media can help you build connections and grow your audience.