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1Share our posts!

One easy way to begin using Facebook without having to worry about developing your own content is to share our posts.

  • These posts have been pre-approved by our compliance department and include industry-related tidbits and information.
    • Some of these posts are product-specific, some are related to the industry in general, and some are just for fun! Look around our page to see what kinds of posts you like.

How to share our posts:

  • By visiting our Illinois Mutual Facebook page, you can see the posts we have created. To share the post, simply click the share button at the bottom of the post.
    • Optional: Include a more personal comment or anecdote about the post you are sharing. Users who see your post will see the content Illinois Mutual created along with your comment. Remember: Social media is all about making personal connections!
 

You can share any of our posts at any time. If you find something you like from six months ago – feel free to post it! We’re always putting out new content, and our social media posts are intended to help you grow your business.

Roughly three-quarters (74 percent) of Facebook users say they visit the site daily*; this is great news for your business! The high number of daily visits to Facebook means someone out there is almost always hungry for fresh content.

*Pew Research Center, April 2019. "Share of U.S. adults using social media, including Facebook, is mostly unchanged since 2018."

 Pro-tip!

Overall, focus on sharing quality Facebook posts rather than quantity. Try to strike a balance between overwhelming your followers with posts and disappearing into the void.

2Interact with us

If you’re not comfortable posting right off the bat, another easy way to get started is to interact with us. As previously discussed, social media is all about building connections, so engaging is a great way to start.

  • Comment on or like our posts.
  • Tag Illinois Mutual or other people by typing @ followed by their name. This can be done in the comments section or when you share a post. If a post makes you think of us, tag us and let us know why!

3Promote your social media presence

  • Use the logo on your business card with a tagline such as “Find me on Facebook!”
    • Note: You are responsible for adhering to and complying with Facebook brand standards.
  • Add a button on your website that directs users to your Facebook page.
  • Update your email signature to include links to your Facebook page.

Set aside time

Be sure to set aside regular time to manage your social media accounts. Whether you’re only on Facebook or you’re on a multitude of platforms, consistency is important in building your brand. Social media doesn’t have to take up much of your time – but make sure you dedicate specific time to managing your social media presence.

 

Make sure you adhere to the federal CAN-SPAM Act and any state laws that establish standards for commercial emails when emailing clients or potential clients about your business and its social media presence. For example, among other things, you must provide a way for recipients to opt out of future emails from you. Consult your legal advisor before starting an email campaign to promote your business on social media with questions about how these laws apply to you.

Please keep in mind that Facebook’s rules and algorithms are constantly changing. As the social media landscape transforms, remember that these tips are simply guidelines. Smaller details on how Facebook functions may update, but the general principle is the same: Use social media to build connections with your audience.

Please also remember that you are responsible for keeping yourself and your business compliant with all of Facebook’s terms and conditions, advertising policies, community standards, brand guidelines, and all other rules, policies and guidelines, as they may change.