How do I select a good photo?

Use a current, clear photo of yourself, dressed in a way that matches how you would present in a professional meeting. Make sure your face is clearly visible and the image is high resolution (not blurry or pixelated).

Choose a neutral—or professional background that isn’t distracting. The focus should be you.

What makes a compelling headline?

Your headline can be a maximum of 220 characters. It should include your title, who you want to work with and how you will help them. Here are a couple of examples:

Examples:

• “Insurance agent helping families secure their future.”

• “Owner of Beth’s Insurance Company. I specialize in life insurance—call me to find out if you have enough coverage!”

What makes a strong "About" section?

This is your story. Write in the first person.

• Start with an attention-getter.

• Explain what you do, who you serve and how you make a difference.

• Use real achievements or results (for example: “helped 50 families find the right coverage”).

Why should I show my professional experiences?

Sharing your professional experiences can help give you credibility and increase your followers' trust.

• For each position, show what you did and what you accomplished.

• Use numbers when possible (for example: “increased client retention by 15%,” or “served 200 clients in 2024”).

• Let the data speak for you.