Your Instagram Profile: First Impressions Matter
Here’s what your profile should include (and how to use each piece strategically):
Profile Picture:
Use a clear, professional headshot (your face), not a logo. Humans connect with faces.Name & Handle (Username):
Make it simple, memorable and recognizable (e.g., “JaneDoeInsurance” or “SmithLifeAgent”).Bio / “About” Text:
In 150 characters or less, state who you are, what you do, where you serve and a “call to action” (e.g., “Contact me” or “Free consult”).
Link:
Instagram allows one “link in bio.” Use that wisely: direct to your website, lead-generation landing page, booking calendar, etc. (You can use a “link tree” tool if you want to feature multiple links—just be sure to keep it simple and organized.)Highlights:
These are past Stories pinned on your profile beyond the normal 24 hours a story is shown. Consider using the Highlights feature to organize your saved content into helpful categories! Use them to “save” evergreen topics like FAQs, client reviews, services and behind-the-scenes.
Pro-Tip: Show customers you’re truly part of the conversation by following local businesses, industry leaders and influencers. Engaging with other accounts shows you’re an active and genuine presence on the platform.
What to Post on Instagram
| Here are types of content you should aim to mix, and some starter ideas for each: | ||
|---|---|---|
| Content Type | Purpose | Starter Ideas |
| Educational / Tips | Adds Value, Builds Trust | Explain life insurance basics, myths, frequently asked questions |
| Client Stories / Testimonials | Builds Social Proof | Use quotes (with permission), short stories, before/after scenarios |
| Behind-the-Scenes / Personal | Humanizes You | Show your office, your team, community events, your side of life (tastefully) |
| Community / Local | Positions You as a Local Expert | Highlight events, local news, partnerships, charity involvement |
| Promotional / Offers | Drives Action | When you run a special or campaign, present it clearly with a call-to-action |
| Reels / Short Videos | Boosts Reach | Short tips, quick Q&As, day-in-the-life, myth busting, industry news and how it might affect consumers |
Strategies for Content Quality & Consistency:
Post Regularly:
Even 2–3 times per week is better than random bursts.Stay On-Brand, Visually:
Use consistent colors, fonts and photo filters so your feed looks cohesive.Use Hashtags Smartly:
Combine local tags (e.g., #PeoriaIL, #IllinoisInsurance) and industry tags (e.g., #LifeInsurance, #FinancialPlanning). When joining nationwide campaigns, such as Life Insurance Awareness Month by Life Happens, check their website or social platforms to confirm what hashtag to use.
Use Captions that Prompt Engagement:
Ask questions, and encourage comments.Include a Call-to-Action (CTA):
Common options include “DM me,” “Link in bio” or “Comment your question.”Engage With Others:
Respond to comments, like and sometimes comment on posts from your community or clients.
Make It Easy: Share & Engage with Illinois Mutual
1. Share Illinois Mutual’s Instagram Posts
Follow Illinois Mutual on Instagram, and share our posts to your story. Simply press the paper airplane button that is at the bottom of the post.
All content is compliance-approved and ready to use.
Add a short, personal comment to connect with your audience (e.g., “Many clients ask me this question, too!”).
2. Interact With Illinois Mutual
Like or comment on our posts.
Tag Illinois Mutual in your Stories or captions when relevant.
Interaction boosts your visibility and builds trust by showing you’re active in the community.
3. Promote Your Instagram Presence
Add “Find me on Instagram” with your handle to your business cards.
Place an Instagram button on your website and in your email signature.
Remind clients and prospects to follow you for updates, tips and local news.
Pro Tip: Consistency matters more than volume. Start by sharing Illinois Mutual’s content, add your own when ready, and always let people know where to find you.
FAQs
Keep it short and clear: who you are, what type of insurance you offer and where you serve. Example: “Helping Illinois families protect what matters most. DM for a free consultation.”
Consistency is more important than volume. Aim for 2–3 posts per week, plus a few Stories. This keeps you visible without overwhelming your schedule.
Combine industry hashtags (#LifeInsuranceTips, #InsuranceMadeSimple) with local ones (#IllinoisInsurance, #PeoriaLifeInsurance). This helps you reach both broad and local audiences.