Now that you understand the basics of Instagram and the value of using it for your business, here are some additional tips for using it as a tool to grow your business.
Use Analytics to Improve Results
- Instagram Insights show which posts perform best.
- Look at post reach, engagement and follower demographics monthly.
- Create more of the types of content that resonate—usually quick tips, community highlights or Reels.
Boost Visibility with Reels & Video
- Instagram prioritizes Reels. Short, 15–30 second videos get the most reach.
- Share quick myth-busting clips: “Do I need life insurance if I’m single?”
- Try carousel posts (multi-image) for FAQs—they drive more engagement.
Collaborate & Cross-Promote Locally
- Partner with local businesses like realtors or financial advisors for co-branded posts.
- Feature community events and tag local organizations.
- Encourage clients to tag your profile—and re-share their posts.
Explore Paid Ads & Boosting
- Start small: boost your best-performing posts to a local audience.
- Use ads to promote a lead magnet (like “Download my free Life Insurance Guide”).
- Track your results (cost per lead), and adapt your strategy before investing more.
Work Smarter with Tools
- Save yourself stress by “batch creating” your content one day each week. By planning and producing several posts in one sitting, you’ll stay consistent, organized and ahead of schedule.
- Schedule your posts ahead of time. You can do this within the apps, on Meta Business Suite or using online scheduler tools.
- Keep a simple content calendar — this helps you remember what you’ve already shared and also identify and repeat proven formats.
Pro Tip: Instagram is constantly changing. Stay flexible, test new features and focus on building genuine community, not just followers.
FAQs
Yes, but start small. Boost your best-performing posts to people in your town or county. Ads are most effective when paired with a strong lead magnet (like a free life insurance guide).
Focus on engagement, not just numbers. Respond to comments, use interactive Stories (polls, Q&A) and collaborate with local businesses or community organizations to expand your reach.
Track more than followers. Look at reach, engagement (likes, comments, saves), and most importantly, direct messages or leads generated through your profile link.